# Brand fact-check checklist

Check the claims that shape a buying decision and keep a clear evidence trail.

## Capture the claim

- [ ] Exact question, full answer and AI experience:

- [ ] Collection date and context:

- [ ] Quoted factual claim:

- [ ] Claim category: identity, product, price, coverage, delivery, returns or other:

- [ ] Buyer decision affected:

## Verify the evidence

- [ ] Authoritative source URL or approved internal source:

- [ ] Relevant passage or specification:

- [ ] Source review date and reviewer:

- [ ] Status: supported, contradicted or unresolved:

- [ ] Keep subjective judgments separate from factual claims:

- [ ] Record visible citations without assuming hidden sources:

## Assign the next step

- [ ] Material impact and priority:

- [ ] Correction or missing information required:

- [ ] Page or source to update:

- [ ] Owner, approver and target date:

- [ ] Completion evidence:

- [ ] Follow-up question and collection date:

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PerceptCore | AI Brand Intelligence
https://perceptcore.com/research/