What does Lens assess?
- Whether your company appears in relevant buyer questions, and whether it is recommended.
- The categories, capabilities, markets, and attributes associated with your business.
- How competitors appear in the same questions and contexts.
- Incorrect or outdated claims about your business.
- Citations and other potential source evidence supporting the observed answers.
Start with the questions your buyers ask
The scope depends on your business: buyer questions, comparison scenarios, competitors, relevant AI systems, markets, and languages. The aim is a useful baseline for your decisions, not a universal score covering every possible prompt.
Visibility and recommendation share should be reported within that defined scope. Changing the prompt set or model coverage changes what a result means.
What you take away
Lens identifies a starting point for your team. Pulse provides a connected view of the results; Shift helps implement and re-test targeted improvements.
- A brand perception and visibility baseline.
- Competitor and buyer-question analysis.
- A factual accuracy and source assessment.
- A prioritized perception-gap roadmap.
What happens after the assessment?
Use the baseline to decide which gaps matter commercially. A misunderstood product category may call for clearer service or product documentation; an outdated claim may require correcting the underlying information.
The next measurement checks for observed change. Lens does not promise control over model answers or guaranteed recommendations.