PerceptCore

RESOURCES / TEMPLATES & CHECKLISTS

Less guesswork. Better next steps.

Plan the research. Check the facts. Brief the work. Download editable templates and give every finding a clear next step.

PLAN THE RESEARCH

AI research question set

Define the audience, buying questions and collection conditions before you start.

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Research scope

  • Brand and website
  • Priority audience and buying decision
  • Market and language
  • Product or service group
  • Agreed competitors
  • AI experiences and collection dates
  • Research owner and review date

For each question

  • Question ID and exact wording
  • Question type: unbranded discovery, branded evaluation, comparison or factual check
  • Buying stage and audience
  • Origin: customer evidence or analyst-created research question
  • Outcome to record: mention, shortlist, recommendation, preference or factual claim

For each observation

  • Question ID and sampling pass
  • AI experience and available model/version
  • Timestamp, market, language, search settings and session context
  • Full answer and visible citation URLs
  • Collection status: valid response, failed request or no answer surface shown
  • Observation, supporting excerpt and analyst interpretation

REVIEW THE ANSWERS

Brand fact-check checklist

Check the claims that shape a buying decision and keep a clear evidence trail.

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Capture the claim

  • Exact question, full answer and AI experience
  • Collection date and context
  • Quoted factual claim
  • Claim category: identity, product, price, coverage, delivery, returns or other
  • Buyer decision affected

Verify the evidence

  • Authoritative source URL or approved internal source
  • Relevant passage or specification
  • Source review date and reviewer
  • Status: supported, contradicted or unresolved
  • Keep subjective judgments separate from factual claims
  • Record visible citations without assuming hidden sources

Assign the next step

  • Material impact and priority
  • Correction or missing information required
  • Page or source to update
  • Owner, approver and target date
  • Completion evidence
  • Follow-up question and collection date

PUT IT TO WORK

Evidence-led content brief

Give your writer a clear question, verified facts and a standard for finished work.

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The buyer and the gap

  • Priority audience, market and language
  • Buyer question and decision to support
  • Observed AI answer, AI experience and date
  • Gap: missing information, factual error, weak differentiation or unanswered comparison
  • Objective for the reader

The asset

  • Page URL or proposed location
  • Format and working title
  • Direct answer the opening must establish
  • Required sections, comparison criteria or tables
  • Verified facts, source URLs and review dates
  • Unresolved claims and person responsible for confirmation
  • Useful next step for the reader

Acceptance and review

  • Answers the agreed question directly
  • Material claims are supported and current
  • Relevant constraints and trade-offs are visible
  • Commercial details match the approved source
  • Writer, factual reviewer and approver
  • Delivery date and publication owner
  • Follow-up observation plan; do not infer causation from a changed AI answer

PERCEPTCORE LENS

Get a clear starting point.

See how AI describes your brand. Turn the evidence into a strategy and finished content.

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